Celebrities have joined David Jones ambassadors Victoria Lee and Jessica Gomes, along with special guests model mum Gemma Ward and catwalk newcomer Cameron Robbie — Aka Margot Robbie’s brother at the store’s autumn winter collections.
More exclusive than ever before, David Jones put on its most impressive runway collection launch.
After six years of holding its Autumn/Winter parade at its flagship Sydney store, David Jones looked to Tasmania to hold its biannual runway show.
This year, the retail giant upped the ante swapping out its grand level seven space, for the iconic Museum of Old and New Art (MONA) in Hobart.
Settling on a guest list would have been no easy feat given the usual 300-strong crowd is full of high profile celebrities, media personalities and fashion bloggers and even at that number was a tough invite to crack.
MORE: David Jones season launch with a modern twist
This time they cut the list to just 80 exclusive guests, made up of carefully selected media, actors, designers and influencers.
Adam Goodes, Marta Dusseldorp, Mavournee Hazel, Teresa Palmer, Madeleine Madden, Charlotte Best, Alice Quiddington and Montana Cox were among Sydney’s social to fly south and pack ‘The Void’ at MONA.
Of course too fashion designers were all there, including Carla Zampatti, Kit Willow, Adrian Norris and Edwina Robinson from Aje and Alexandra and Genevieve Smart from Ginger & Smart.
See the latest from the red carpet below:
GEMMA AND VICTORIA STUNNED BY LAUNCH
They’ve walked for Dior, Chanel, Victoria’s Secret and Proenza Schouler, however local success stories Gemma Ward and Victoria Lee believe Aussie department store David Jones’ fashion parades are up there with the best.
“I don’t think I have seen this kind of done before really,” Ward told Confidential.
“David Jones is so ambitious.
“The last show I did when I was pregnant was such a huge show that included so many models and so many departments from sportswear to swim to evening and workwear.
“This is the first time David Jones have done the full concept covering all their departments, so I do think it will be one to remember.”
Her fellow ambassador Victoria Lee concurred, adding that each year, the retailer up’s the ante.
“The work and effort that goes into the season launches is incredible,” Lee said.
“ It gets better and bigger every single year.
“I am so proud of be a part of this brand.”
TERESA PALMER’S BABYMOON
Teresa Palmer is down with upmarket retailer David Jones’ holistic approach to the new season.
In a move away from its traditional runway spectacle in Sydney, the department store’s Autumn-Winter “immersive experience” at Tasmania’s Museum of New and Old Art (MONA) includes a “wellness” session.
“It really is the way of the future and they are incorporating mindfulness and meditation and how to de-stress in our busy lives,” Palmer said.
The trip to Tasmania is a babymoon for the Adelaide actress, who is 31 weeks pregnant with a girl, and her husband director Mark Webber. The couple have left their sons Bodhi, 4, and Forest, 2, at home in the Adelaide Hills with their grandparents.
“This is the first time away from our little tackers,” Palmer said.
MONTANA’S TOO BUSY FOR LOVE
New York based beauty Montana Cox is too busy for love.
The Australian model, who was most recently linked to Justin Hemmes, said work is currently her priority.
“I’m just doing my thing,” Cox said.
“I’ve been travelling a lot so it’s kind of hard to keep that up but I’ll probably spend most of my time in New York this year so we’ll see if there’s something over there.”
Cox, who was an ambassador for David Jones for three years in 2013, said she will always have a soft spot for the retail giant.
“I see David Jones as one big family so it’s always nice to come back here and still be a part of the show and see Jess (Gomes), it’s a lot of fun,” she said.
As for work, the former Australia’s Next Top Model contestant is going to base herself in NY to maximise opportunities.
“I’ve just shot something with Caroline Herrera for their fragrance with Karlie Kloss, and I’m headed back to New York next week.”
“I always love coming home, it’s so special. It’s lovely to do something like this in Tasmania because it feels very Australian.”
KIT WILLOW’S WORD SHE HATES
Almost every fashion designer creates their collection around global trends, however not Kit Willow
The much-loved Australian designer doesn’t like the word, instead opting to create pieces which will not go out of fashion and be worn time and time again.
“I am not into trends,” she said.
“I do not do trends. I don’t even like that word.
“I don’t think trend exist. The Kit X girl loves her beautiful tailored jacket that you can wear and wear over and over again that’s an investment.
“She loves a shirt dress which is easy but chic.
“I want high frequency wear out of my clothes. I want my consumer to wear and wear and wear it again every year.”
The designer, who launched her label KitX in 2015, over a year after she exited her first label Willow, has fast became one of the country’s leading sustainable fashion brands.
“It feels different this time around,” she said.
“I know what I am doing which feels great.
“I started Willow when I was 23 and had no idea. I now know what I am doing and I feel there is this purpose to raise awareness through the fashion to have a positive impact on both fashion and the planet.”
The mother-of-two’s latest collection has been inspired by bees, one of the world’s most vulnerable species.
“The new collection I have just launched is inspired by bees and the structure of the hive. “A third of the bee population has died in the last five years so we are at this critical moment in time where we need to change and to do that we have to awareness awareness.”
“I am not some angel. You have to do it. When you are presented with tyhe statistics and information, you either take the forget pill and go on living or you do something about it.”
Originally published as Margot Robbie’s brother rocks DJs red carpet