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Raise a Glass to Invivo’s Latest Celebrity
Collaboration with Sarah Jessica
Parker
Actress is set to visit NZ and
says she’ll don a pair of gumboots for the winemaking
process
AUCKLAND, Thursday 28
February, 4AM – They’ve done it again! Kiwi
wine company Invivo makes headlines around the world today
as the team announces a wine collaboration with New York
icon Sarah Jessica Parker.
Invivo, arguably New
Zealand’s most innovative wine company, is set to embark
on a partnership with the actress and entrepreneur following
months of discussions, time in New York and a wine tasting
at SJP’s shoe boutique.
Loved worldwide for her
acting, perfumes and her wildly successful shoes, Sarah
Jessica Parker is gearing up to don her gumboots and stomp
on grapes during a very collaborative process which will see
a Sauvignon Blanc and Rose launch in NZ Winter 2019.
Sarah Jessica Parker explains “I am a true wine
lover and I love including wine in family dinners and
occasions with friends, so this is a very exciting and fun
project for me. I’m so looking forward to every single stage
of the creation. I intend to be very hands-on throughout the
process, as I am with all my endeavors, and could not be
partnering with a better brand than Invivo.”
This
new collaboration with SJP is not a celebrity endorsement;
the actress will be involved in every aspect of the new
wine, from the naming and label design to the winemaking
itself and choosing the final blend. SJP is also a
shareholder in the company, making this a long-term venture
for both parties. Collaborations are already a familiar
territory for Invivo – they’re also the guys behind UK
talk show host Graham Norton’s extremely successful wine
and recently released gin labels.
“We want this
wine to be 100% Sarah Jessica Parker. So other than
selecting the base wines for a Sauvignon Blanc and Rosé,
I’ll be taking a back seat and letting her create the
blends,” explains Invivo winemaker Rob Cameron.
“It comes down to SJP’s palate and preferences. We
want to create wines that she truly loves and wants to drink
and share with friends.”
The blending, tasting
and adjusting will be the exact same process that any other
winemaker would follow, but with the guidance of SJP and
overseen by Invivo. Flying the flag for New Zealand wine
around the world, Invivo has received over 200 medals in
international wine competitions including World’s Best
Sauvignon Blanc, 90 point ratings from both Wine Advocate
and Wine Spectator AND awarded Champion Pinot Noir at the
2018 New York Wine and Spirit Show.
Sarah Jessica Parker
comments “Invivo also sent me some of their other wine
– which I LOVED – as well they told me a little bit more
about their story. I’m so looking forward to travelling to
New Zealand to see where the grapes grow and the wine is
made. The boys even brought me a pair of “gumboots”
which they assure me are the height of Kiwi vineyard
fashion. Regardless, happy to have and perhaps even wear
them.”
Invivo’s Co-founder Tim
Lightbourne states, “The partnership with
Sarah Jessica feels like a perfect fit. We didn’t want a
silent partner or just a familiar face – we wanted someone
who will throw themselves into the process and make wine
that’s all about them and reflects their (good) taste. We
can already see this happening and can’t wait to taste the
end product. New Zealand is already on the map for our wine,
but this new collaboration will make it the height of
fashion.”
© Scoop Media
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