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In the age of Instagram iconography, models are often the star of the show in clothing adverts.
It’s not unusual, then, for fashion fans to have their attention diverted away from an outfit by the person wearing it.
But Next might not have been expecting a model to outshine an outfit of theirs quite as much as this one did.
Posting on their Instagram this week, the fashion retailer shared a ‘tropical paradise’ print swimsuit and dress, just in time for summer holidays.
The gaudy pieces – featuring bold, colourful floral print – were rocked by curve model and fashion diversity advocate Louise O’Reilly, @stylemecurvy on Instagram.
READ MORE: M&S share snap of retro jumper but fans are all distracted by model
Next fans couldn’t get enough of the ‘stunning’ model.
“Wow. What a body, gorgeous,” gushed one adoring fan.
Someone else added they “love to see models who look like me,” while another person praised Next’s choice of ‘inclusive bodies’.
“On fire,” lauded another person, admiring the “beautiful model” with “beautiful curves.”
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But as model Louise continued to be showered with compliments by adoring fans, sadly the same could not be said for her clothes.
“Terrible dress,” bemoaned one disappointed Next shopper.
“Not keen on the outfits at all, I wouldn’t wear them,” said someone else, who hastened to add; the “model has a pretty face.”
Meanwhile, another person complained that the dress “looks like curtains.”
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